1/31/2024 0 Comments Music youtube shortsAnd of course, neither of those platforms offer short-form video creation. That’s just a touch under Spotify and Apple Music, which come in at 70 and 75 million, respectively. YouTube Shorts’ library pulls from YouTube Music, which boasted 60 million songs as of August 2020 (it’s likely quite a bit more now). That means creators can make videos with your music! It’s one piece of a bigger ecosystem.Īlso, as mentioned above, Shorts allow creators to use sampled audio from millions of videos uploaded to YouTube, as well as music from YouTube’s library. Unlike TikTok, where the short-form video is commonly considered the WHOLE experience, Shorts can be an extension of your brand and community engagement efforts on YouTube. So, why should musicians care about YouTube Shorts?įirstly, because YouTube is already a video giant, and Shorts gives you another format that can drive engagement back to your longer channel content. How YouTube Shorts is different from other short-form video platforms They can also be viewed on a specific channel’s homepage, as a featured section: YouTube Shorts are surfaced algorithmically via the “Shorts” tab at the bottom of your YouTube mobile app. Unlike YouTube Stories, which expire after 7 days, Shorts are meant to last as evergreen content on YouTube. Short-form videos lend themselves well to things like skits, confessionals, prank videos, dance-offs, and quick editing that begs a replay. The 60-second time limit encourages creators to get, well, creative, and force you to use every second to its fullest potential. Your YouTube Shorts can be up to 60 seconds long.
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